NIKON D5100

I AM NIKON - D5100 30 Sec TV ad.

The Nikon D5100 headline features:

• 16.2 MP DX format CMOS sensor similar to the Nikon D7000
• Expeed 2 images processing with ISO settings up to 25,600
• Continuous shooting at 4 fps
• 3-inch swivel LCD monitor with 921,000 dots 
• Full HD movie recording with AF and selectable frame rates 
• User friendly Auto Scene modes or full manual exposure control options
• 420-segment 3D Matrix Metering 
• 11 point Auto Focus system with 3D tracking AF
• New creative 'Effects' and HDR modes
• In-camera Retouch menu for easy editing
• Rechargeable Li-Ion EN-EL 14 battery and charger supplied
• Compatibility with high capacity SDXC memory cards

Nikon D5100 VS Canon Rebel T3i/EOS 600D Side by Side

The 18MP Canon Rebel T3i/600D SLR is the closest competitor to the Nikon D5100. Both cameras feature a very similar feature set and are intended for the same target market including entry level to more advanced enthusiast photographers. 

The Advantages of Nikon D5100

1. The D5100 offers ISO boost up to 25,600 ISO and better high ISO performance compared to the T3i.
2. The Nikon AF-S DX 18-55mm VR zoom kit lens outperforms the Canon EF-S 18-55mm  IS II kit lens.
3. The Nikon D5100 offers an 'Auto Distortion Control' feature.
4. The Nikon D5100 can capture a greater number of continuous shots compares to the Canon Rebel T3i.
5. Nikon D5100 SRS provides enhanced auto focus, metering and white balance.
6. The Nikon D5100 offers an advantage in terms of flash exposure control compared to the Canon Rebel T3i.
7. Nikon D5100 battery EN-EL 14 provides approximately 50% more shots per charge  compared to Canon Rebel T3i LP-E8 battery.
8. Dedicated GPS unit GP-1 accessory available for the Nikon D5100 supports "Geotagging".
9. The Nikon D5100 offers 'Multiple Exposure' and 'Image Overlay' options which are not available on the T3i.
10. The Nikon D5100 offers a greater number of custom options settings compared to the Canon EOS 600D.

Rank's Model of Persuasion

• Persuaders choose from four strategies of action. 

1. intensify their own good points
2. intensify the weak points of the opposition
3. downplay their own weak points
4. downplay the good points of the opposition 

• Tactics for Intensifying Persuader's Argument.

      - repetition, association, composition

• Tactics for Downplaying Weaknesses in Persuader's Argument. 

      - omission, diversion, confusion

• Method of Self-Protection